Let’s talk better, safer beauty, we kinda owe it to ourselves.
Where do I fit into this?
Buuuuut, what does this actually mean?
It means that it finally resonated with me that a lot of the products I use every day, morning and night, have harmful toxins in them (heavy metals, formaldehyde, aluminum, parabens, phthalates, etc.).
I have known for a while that the products I was using were not totally ~good~ for me, but I never realized how harmful they could be or what was actually in them! I didn’t think it could actually be that bad.
I guess, being pregnant, and having to think about how my actions were affecting the baby, finally helped me to start deep diving into my own research, which showed me how important it making the swap to cleaner was.
I quickly swapped my most used products out for cleaner alternatives, but was a bit underwhelmed by them. I had heard a lot of amazing things about these brands I was using, but I wasn’t seeing the results I wanted.
I decided to do more research on safe beauty brands, and that is when I found Beautycounter. This may sound kind of cheesy, but I immediately fell in love.
These are products that I feel safe using every day, but are also completely safe for me to use throughout pregnancy and breastfeeding (they have do not use retinol, instead they use their Retinatural Complex which is completely pregnancy and breastfeeding safe, plant derived, and works similarly to retinol).
The best part about Beautycounter though, is that the products are giving me results! I usually have dull, problematic, combination skin that is so hard to figure out, but the products I am currently using are bringing some serious glow and much wanted normalcy to my skin.
I would not be partnering with Beautycounter if I did not totally stand by these products (not to mention that they have a great mission). Oh yea, and they are more than just skincare, they have an amazing safe makeup line as well, so I can get everything in one place.
I know it can be overwhelming when you think about switching to clean beauty, or about transitioning to a low-toxic lifestyle in general, but it doesn’t have to be!
Here are a few simple ways to transition to clean beauty:
- Think about what you use daily, make that your first priority to switch out. For me this was my skincare. I use it every morning and night, and not to mention, I love skincare and have struggled with my skin for years. So this was my top priority along with deodorant.
- After you switch out your most used/highest concerning products for clean alternatives, then slowly start switching the rest of your products as you run out of them. I haven’t switched all of my make up yet because I don’t use it every day and I want to swap it out as I run out.
- Budget!! Going cleaner can be a bit pricy, however I always think of it as an investment in myself. I know Beautycounter has does rigorous testing and screening, is fully transparent about everything they put into their products, and is going to get me the results I want. This makes me feel good about saving up to invest in amazing products that I know will truly benefit me.
- Use EWG’s Healthy Living App and website to learn more about the products you are using. This will help you navigate finding safer products for you and your family.
Reminder: the goal (in my opinion) isn’t to get rid of every toxin and live in a “completely non-toxic world”, I think that’s unrealistic and constraining. The goal is to be educated so that you can be aware and make the best decision for yourself.
Where do you fit into this?
You deserve to be educated and have the knowledge and tools to be totally certain about what you are being exposed to.
You have to resources at your fingers to be a more intentional consumer.
There is a huge movement right now across most industries (skincare and makeup 100% included) to move towards being “greener”, which is great! However, it can sometimes be misleading. Some brands are doing some smart/sneaky marketing to appear really “green and clean”, but they are not being totally transparent with their products. This is called “greenwashing” — look it up, I promise it’s a real thing.
I love Beautycounter because they are transparent with everything they put into their products, they are EWG verified, and they actually advocate to government for safer beauty regulations across the industry (they are also B-Corp and Leaping Bunny certified).
However, no matter what brands you choose to use in your day-to-day, you want to make sure that you are knowledgable about them. We have the responsibility to consume responsibly and with awareness. Every time we spend money on something we are voting with our dollar.
This is a decision you get to make, whatever it is (no judgment either way).
Oh yea, and if you are curious about how I can help you switch to a safer skincare and makeup routine let me know, or check out my link here.